Buffer is a social media management platform designed to help individuals and businesses streamline their social media activities. It allows users to schedule posts, analyze performance, and manage multiple accounts from a single dashboard. With Buffer, you can maintain a consistent online presence without spending hours each day on social media tasks.
| Plan | Price | Features |
|---|---|---|
| Free | $0/month | 3 social channels, 10 scheduled posts per channel |
| Essentials | $6/month per channel | Unlimited scheduled posts, 8 social channels, basic analytics |
| Team | $12/month per channel | All Essentials features, plus team members, advanced analytics |
| Agency | $120/month | 10 social channels, 6 team members, white-label reports |
| Metric | Description |
|---|---|
| Engagement Rate | Percentage of people who interacted with your post (likes, comments, shares). |
| Reach | Number of unique users who saw your post. |
| Impressions | Total number of times your post was displayed. |
| Clicks | Number of times links in your post were clicked. |
What social media platforms does Buffer support?
Buffer supports Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, Mastodon, and Google Business Profile. It covers both personal and business accounts where applicable.
Can I schedule posts for multiple time zones with Buffer?
Yes, Buffer allows you to set time zones for each social media account, making it easy to target audiences in different regions without manual adjustments.
Does Buffer offer a free trial for paid plans?
Buffer does not have a traditional free trial, but it offers a free plan with limited features. You can upgrade to a paid plan at any time and cancel within 14 days for a full refund if unsatisfied.
How does Buffer handle post scheduling for Instagram?
For Instagram, Buffer uses a reminder system due to API limitations. It schedules the post and sends a mobile notification when it's time to publish, allowing you to complete the upload instantly.
Is Buffer suitable for large agencies or enterprises?
Yes, Buffer offers an Agency plan that includes multiple social channels, team collaboration tools, and white-label reporting, making it ideal for agencies and larger businesses.
Can I analyze competitor performance with Buffer?
Buffer focuses on your own social media analytics and does not provide direct competitor analysis. However, you can use its metrics to benchmark and improve your strategy against industry standards.
Does Buffer integrate with other marketing tools?
Buffer integrates with various third-party apps like Zapier, Canva, and Pocket, allowing you to automate workflows and enhance your social media management experience.
What customer support options are available with Buffer?
Buffer provides email support for all users, with faster response times for paid plans. It also offers a comprehensive help center with articles, tutorials, and community forums.
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